For Live Oak Communications, I have worked on two creative briefs that were pitched to our Creative Team for specific campaigns for our clients.
The first brief I assisted on as an Account Executive was for a posting plan for McPherson Cleaners, a long-standing dry cleaning company in Burlington, NC. The posting plan revolved around two promotions: a wedding dress promotion and Elon Univeristy student storage.
The second brief I worked on as an Account Supervisor for The Mark at Elon, a fine dining experience located at The Inn at Elon, a hotel at the center of Elon Univeristy’s campus. This brief focused on the semesters “Locals Campaign,” a campaign targeted at the locals of Alamance county to promote the dining experience at The Mark.